Clothes Boutique of the Danish brands (for adults and children)

 

The corporate identity

Task: to work out the name, conveying the closeness to Danish origin, because they represent the best Danish brands.

The solution came through the fictional person named Daniel Mark. The short form is Dan Mark, in English – Denmark.

 

 

 

danmark_A01

 

 

 

Task: to create the logo - blazonry

At first the logo for Dan Mark was worked out, then – Dan Mark Kids. We decided to rejuvenate lions on the blazonry to the age of the target audience and play with the desire of children to pretend to be adults.

 

The logos Dan Mark and Dan Mark Kids.

danmark_A01b_2

 

The blazonry Dan Mark

danmark_A01b_3  

 

The corporate identity of Dan Mark.

danmark_B02